ACCIDENTALLY THROWING THE BEST DISCOUNTS.
2020, the year everything changed and we knew we had to do things with a different point of view. In the midst of a global outbreak, many physical stores sensibly decided to move “EL BUEN FIN” online. More and more shoppers didn’t want to miss out the biggest discounts of the year, so we gave them the chance to find them in a unique way: by making some “mistakes”. Faced with the avalanche of offers, how do we differentiate Jüsto México? We invited Pedrito Sola, a mexican celebrity that is well-known for making the funniest mistakes on Television; gaining love and affection among the millennials. He was our community manager for the sales season, knowing that for sure he’ll be making his famous mistakes, throwing the best offers to our clients! Thanks to this awesome celebrity choice, we delivered a communication that met our clients necessities, showing that JÜSTO not only has the best prices but also the freshness and quality that customers deserve. This partnership was so well received on social media that everyone talked about it, reminding people that if shopping doesn’t make you happy, you’re in the wrong shop.