BASKING ON THE BEACH...!
A beer is always a good idea! Pacifico wanted to remember us that a sip of beer is all we need to be stress-free. That’s why we launched a campaign to build an association with unwind and relaxation moments, presenting the new Pacifico family. Through the right choice of social media channels and the creation of very cool content of LA CERVEZA DEL PACÍFICO, We accomplished to help a lot of people to get out of their minds having great times. Finally, we built an e-commerce strategy to make sure that Pacifico is available for the ones who want to turn those uncool moments into opportunities.