Who likes routine? Well, sometimes doing things differently brings a sense of happiness and satisfaction! Pringles wanted to invite everyone to escape the routine and to add a ”little something” to their lives! We helped them to launch Pringles Wavy, a new product presentation of Pringles that brings more crunchiness along with bold flavors to chip-lovers, promising more fun and coolness. For this campaign we created the concept of Pringles Moment to remember that when people put some crispness, everything's changes. With a range of very creative pieces we showed Applewood smoked cheddar, fire-roasted jalapeño and Sweet and Tangy BBQ tastes Finally, through a digital campaign, We create awareness, positioning the product in the mexican market. The whole production was in-house managing to deliver high-quality visual content to communicate the brand’s desire for innovation and inviting the audience to keep doing awesome activities on a daily basis.