All the flavor of Brazil in a bowl! Sucrilhos® decided to change things up and present a new flavor: Brigadeiro. Bringing in a new ball-shaped cereal to resemble the traditional brazlian dessert we increase the market share on the chocolate cereal segment. Tony Tiger's sense of humour alongside the consolidated positive perception of Sucrilhos® was more than enough to produce high-quality digital content showcasing flavor, energy and localisms to fill the bowls of millions of Sucrilhos® lovers. “We know that brigadeiro it’s a national price and when we thought on developing an exclusive product for Brazil, we were very certain that brigadeiro was the perfect flavor for this launching. - Damian Pirichinsky, Marketing Director, Mercosur at Kellogg Company.