Command Centers

Dedicated work hubs that provide firms with the capacity to measure all its digital efforts.

We are one of the regional agencies that has digital command centers. These are dedicated work hubs that provide firms with the capacity to measure all its digital activations; optimize content and media for reach; drive higher engagement and cost efficiency, all in real time. Is not just about monitoring social conversations, is looking at everything from share of voice by region, to pulling in all the coverage that has included significant mention of the brands.


CLIENT:
Coca-Cola Group

MARKET / BU:
Mexico.

CORE SERVICES:
Agile Research & Listening, Content Ideation, Production & Distribution, Social customer care & engagement, Reporting, Influencer Marketing.

Conceived and operated for Mexico’s BU since 2014. Coca-Cola’s Consumer Interaction Center (CIC, later Media House) was one the country’s first hubs of its kind with a state-of-the art facility. Today, it is still considered amongst the leading digital command centers for and FMCG brand in both Mexico and the rest of Latam.


CLIENT:
Kellogg

MARKET / BU:
Mexico, Brazil and Caricam.

CORE SERVICES:
Content Marketing, Customer Care, Digital transformation, Data Automation, Digital Strategy, Full Funnel Reporting, On-Offline creative services.

For over five years, Kellogg’s Kube in Latam has been a standard for the company’s digital transformation across different aspects of its marketing efforts. The model has now been exported to other business units around the globe and has been a crucial aspect of the company’s reinvigoration in the region. The hub services all of its brands in the region, including local portfolios and recent acquisitions.


CLIENT:
Colgate-Palmolive

MARKET / BU:
Mexico, Cenam.

CORE SERVICES:
Creativity concept design, Conversation and Real Time Analysis, 360 Content Production, Digital strategy, Digital Experience, Data Automation, Digital Social Media Buying.

Colgate’s Digital Engagement center is a first of its kind for the company in Latam (only operates MX and Cenam for now). All Content and Media operations are integrated for its Personal Care portfolio, optimizing and generating business results through robust data analysis and team integration.


CLIENT:
Mattel

MARKET / BU:
Mexico, Chile, Argentina, Peru, Colombia.

CORE SERVICES:
Creative, Content Marketing, Digital Media Planning & Buying, Data Automation, Digital Strategy, eCommerce / Transactions.Research.

Mattel’s Knowledge In Digital (KID) command center was created in Q4 of 2019 with the idea of unifying its portfolio under a single Creative, Digital Media and Intelligence powerhouse that services all their major markets in Latam. Mattel’s KID has heavy up in research, insights extraction and consumer understanding that fuels most of their Digital Media Buying year round.


CLIENT:
Instituto Tecnológico y de Estudios Superiores de Monterrey

MARKET / BU:
Mexico.

CORE SERVICES:
Brands Reputation Analysis & Crisis Management, Campi IMC Governance, Customer Care, Content Marketing, Data Automation, Digital Strategy, Integrated Reporting, Live Streaming & Events Digital Management.

Since 2018, we design and brought to life a Real Time Digital Communication and Strategy hub for Mexico’s largest higher education institution nationwide: Tecnológico de Monterrey. We’ve helped align, structure and maintain Digital communication from 35 campi and multiple educational brands with a real time focus on elevating educational services for national and international students.