Baby Magic Mennen
Millenials are raising their kids very differently than other generations. Thanks to the internet they have several resources for parenting advice, relying on both real and virtual specialists. Baby Magic Mennen was full-aware of this evolution, so we relaunch the brand’s image; educating and communicating the benefits of the product portfolio to change brand perception and position it as an expert in the healthcare of the little ones. Through a very strong and integrated strategy that included gamification, social media and creative pieces, we delivered the message “Baby Mennen is becoming better for you”, improving brand sentiment, fostering trust and creating brand awareness of the full-portfolio. Through life’s sweet, precious moments and endless cries just know, we are here on this journey with you!