INSPIRING THE SNACK INDUSTRY
The last year, we encouraged our consumers to express themselves in a different way, do things outside the box and exchange the traditional “chips bag” for a Pringles can. This invitation gave a little nudge to our competitors (chips that come in a bag). The biggest competitor in Brazil decided to copy Pringles and launch its own snack in a can. Our take on that? To be grateful for such a beautiful homage. We released a full-on thank you letter on a whole page of the Sunday brazilian newspaper which got the attention of the whole country, placing Pringles more than ever as the number one brand of snacks in a can. Tudo fica melhor com Pringles, o resto é um saco! Everything's better with Pringles and the rest, it’s only a little bag!